APA (7th ed.) Citation

Stern, M. E. (1966). Marketing planning: A systems approach. McGraw-Hill.

Chicago Style (17th ed.) Citation

Stern, Mark E. Marketing Planning: A Systems Approach. New York: McGraw-Hill, 1966.

MLA (9th ed.) Citation

Stern, Mark E. Marketing Planning: A Systems Approach. McGraw-Hill, 1966.