APA-Zitierstil (7. Ausg.)

Mason, R. E., Rath, P. M., Husted, S. W., & Lynch, R. L. (1995). Marketing practices and principles (5th ed.). Glencoe Division, McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Mason, Ralph E., Patricia Mink Rath, Stewart W. Husted, und Richard L. Lynch. Marketing Practices and Principles. 5th ed. New York: Glencoe Division, McGraw-Hill, 1995.

MLA-Zitierstil (9. Ausg.)

Mason, Ralph E., et al. Marketing Practices and Principles. 5th ed. Glencoe Division, McGraw-Hill, 1995.