Consumer behavior and managerial decision making

Consumer behavior and managerial decision making

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Detalles Bibliográficos
Autor Principal: Kardes, Frank R.
Formato: Libro
Idioma:English
Publicado: Upper Saddle River, N.J. Prentice-Hall c2002.
Edición:2nd ed.
Subjects:
Consumer behavior.
Decision-making.