Consumer behavior and managerial decision making

Consumer behavior and managerial decision making

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Bibliografiska uppgifter
Huvudupphovsman: Kardes, Frank R.
Materialtyp: Bok
Språk:English
Publicerad: Upper Saddle River, N.J. Prentice-Hall c2002.
Upplaga:2nd ed.
Ämnen:
Consumer behavior.
Decision-making.