Cita APA (7a ed.)

Kardes, F. R. (2002). Consumer behavior and managerial decision making (2nd ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. 2nd ed. Upper Saddle River, N.J: Prentice-Hall, 2002.

Cita MLA (9a ed.)

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. 2nd ed. Prentice-Hall, 2002.