Dealing with consumer uncertainty public relations in the food sector

Dealing with consumer uncertainty public relations in the food sector

Bibliographische Detailangaben
1. Verfasser: Bergmann, Karin
Format: Buch
Sprache:English
Veröffentlicht: Berlin Springer 2002.
Schriftenreihe:Gesunde Ernahrung
Schlagworte:
Food industry and trade > Public relations.
Consumers > Attitudes.
Consumer behavior.