APA (7th ed.) Citation

Jain, S. C. (2001). Marketing planning and strategy: Casebook (6th ed.). South-Western College Pub.

Chicago Style (17th ed.) Citation

Jain, Subhash C. Marketing Planning and Strategy: Casebook. 6th ed. Australia: South-Western College Pub, 2001.

MLA (9th ed.) Citation

Jain, Subhash C. Marketing Planning and Strategy: Casebook. 6th ed. South-Western College Pub, 2001.

Warning: These citations may not always be 100% accurate.