Waller, D. (1998). How to prepare a promotional plan. McGraw-Hill Book.
Cita Chicago (17th ed.)Waller, David. How to Prepare a Promotional Plan. Sydney: McGraw-Hill Book, 1998.
Cita MLA (9th ed.)Waller, David. How to Prepare a Promotional Plan. McGraw-Hill Book, 1998.
Atenció: Aquestes cites poden no estar 100% correctes.