APA (7th ed.) Citation

Waller, D. (1998). How to prepare a promotional plan. McGraw-Hill Book.

Chicago Style (17th ed.) Citation

Waller, David. How to Prepare a Promotional Plan. Sydney: McGraw-Hill Book, 1998.

MLA (9th ed.) Citation

Waller, David. How to Prepare a Promotional Plan. McGraw-Hill Book, 1998.