APA (7th ed.) Citation

Hallberg, G. (1995). All consumers are not created equal: The differential marketing strategy for brand loyalty and profits! Wiley.

Chicago Style (17th ed.) Citation

Hallberg, Garth. All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits! New York: Wiley, 1995.

MLA (9th ed.) Citation

Hallberg, Garth. All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits! Wiley, 1995.