APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (1996). Principles of marketing (7th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 7th ed. Upper Saddle River, N.J: Prentice-Hall, 1996.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 7th ed. Prentice-Hall, 1996.