Cita APA (7th ed.)

Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (Ninth Edition.). Prentice Hall International, Inc.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Ninth Edition. Upper Saddle River, N.J: Prentice Hall International, Inc, 1997.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Ninth Edition. Prentice Hall International, Inc, 1997.