APA (7th ed.) Citation

Wells, W., & Prensky, D. (1996). Consumer behavior. J. Wiley.

Chicago Style (17th ed.) Citation

Wells, William, and David Prensky. Consumer Behavior. New York: J. Wiley, 1996.

MLA (9th ed.) Citation

Wells, William, and David Prensky. Consumer Behavior. J. Wiley, 1996.