APA (7th ed.) Citation

Rust, R. T., Keiningham, T. L., & Zahorik, A. J. (1996). Service marketing. HarperCollins College Publishers.

Chicago Style (17th ed.) Citation

Rust, Roland T., Timothy L. Keiningham, and Anthony J. Zahorik. Service Marketing. New York: HarperCollins College Publishers, 1996.

MLA (9th ed.) Citation

Rust, Roland T., et al. Service Marketing. HarperCollins College Publishers, 1996.