Berkowitz, E. N. (1994). Marketing (4th ed.). Irwin.
Chicago Style (17th ed.) CitationBerkowitz, Eric N. Marketing. 4th ed. Burr Ridge, Ill: Irwin, 1994.
MLA (9th ed.) CitationBerkowitz, Eric N. Marketing. 4th ed. Irwin, 1994.
Warning: These citations may not always be 100% accurate.