Kotler, P. (1994). Marketing management: Analysis, planning, implementation and control (8th ed.). Prentice-Hall.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Englewood Cliffs, N.J: Prentice-Hall, 1994.
एमएलए (8वां संस्करण) प्रशस्ति पत्रKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Prentice-Hall, 1994.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.