Kotler, P. (1994). Marketing management: Analysis, planning, implementation and control (8th ed.). Prentice-Hall.
Chicago-viite (17. p.)Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Englewood Cliffs, N.J: Prentice-Hall, 1994.
MLA-viite (8. p.)Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Prentice-Hall, 1994.
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