APA-Zitierstil (7. Ausg.)

Kotler, P. (1994). Marketing management: Analysis, planning, implementation and control (8th ed.). Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Englewood Cliffs, N.J: Prentice-Hall, 1994.

MLA-Zitierstil (8. Ausg.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Prentice-Hall, 1994.