Citace podle APA (7th ed.)

Kotler, P. (1994). Marketing management: Analysis, planning, implementation and control (8th ed.). Prentice-Hall.

Citace podle Chicago (17th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Englewood Cliffs, N.J: Prentice-Hall, 1994.

Citace podle MLA (9th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Prentice-Hall, 1994.

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