APA (7th ed.) Citation

Kassarjian, H. H., & Robertson, T. S. (1991). Handbook of consumer behavior. Prentice-Hall.

Chicago Style (17th ed.) Citation

Kassarjian, Harold H., and Thomas S. Robertson. Handbook of Consumer Behavior. Englewood Cliffs, N.J: Prentice-Hall, 1991.

MLA (9th ed.) Citation

Kassarjian, Harold H., and Thomas S. Robertson. Handbook of Consumer Behavior. Prentice-Hall, 1991.