Udell, J. G., & Laczniak, E. R. (1981). Marketing in an age of change: An introduction. Wiley.
Chicago Style (17th ed.) CitationUdell, Jon G., and Eugene R. Laczniak. Marketing in an Age of Change: An Introduction. New York: Wiley, 1981.
MLA (9th ed.) CitationUdell, Jon G., and Eugene R. Laczniak. Marketing in an Age of Change: An Introduction. Wiley, 1981.
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