APA (7th ed.) Citation

McDaniel, C. D. (1979). Marketing: An integrated approach. Harper & Row.

Chicago Style (17th ed.) Citation

McDaniel, Carl D. Marketing: An Integrated Approach. New York: Harper & Row, 1979.

MLA (9th ed.) Citation

McDaniel, Carl D. Marketing: An Integrated Approach. Harper & Row, 1979.

Warning: These citations may not always be 100% accurate.