APA (7th ed.) Citation

Kassarjian, H. H., & Robertson, T. S. (1991). Perspectives in consumer behavior (4th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kassarjian, Harold H., and Thomas S. Robertson. Perspectives in Consumer Behavior. 4th ed. Englewood Cliffs, N.J: Prentice Hall, 1991.

MLA (9th ed.) Citation

Kassarjian, Harold H., and Thomas S. Robertson. Perspectives in Consumer Behavior. 4th ed. Prentice Hall, 1991.