Cita APA (7a ed.)

Mowen, J. C. (1990). Consumer behavior (2nd ed.). Macmillan.

Cita Chicago Style (17a ed.)

Mowen, John C. Consumer Behavior. 2nd ed. New York: Macmillan, 1990.

Cita MLA (9a ed.)

Mowen, John C. Consumer Behavior. 2nd ed. Macmillan, 1990.