APA (7th ed.) Citation

Mowen, J. C. (1990). Consumer behavior (2nd ed.). Macmillan.

Chicago Style (17th ed.) Citation

Mowen, John C. Consumer Behavior. 2nd ed. New York: Macmillan, 1990.

MLA (9th ed.) Citation

Mowen, John C. Consumer Behavior. 2nd ed. Macmillan, 1990.