Howard, J. A. (1989). Consumer behaviour in marketing strategy. Prentice-Hall.
Chicago Style (17th ed.) CitationHoward, John A. Consumer Behaviour in Marketing Strategy. Englewood Cliffs, N.J: Prentice-Hall, 1989.
MLA citiranjeHoward, John A. Consumer Behaviour in Marketing Strategy. Prentice-Hall, 1989.
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