Consumer behavior and the practice of marketing

ग्रंथसूची विवरण
मुख्य लेखक:	Runyon, Kenneth E.
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Columbus, Ohio Merrill c1980.
संस्करण:	2nd ed.
विषय:	Consumers. Marketing research. Motivation research (Marketing)