APA (7th ed.) Citation

Runyon, K. E. (1980). Consumer behavior and the practice of marketing (2nd ed.). Merrill.

Chicago Style (17th ed.) Citation

Runyon, Kenneth E. Consumer Behavior and the Practice of Marketing. 2nd ed. Columbus, Ohio: Merrill, 1980.

MLA (9th ed.) Citation

Runyon, Kenneth E. Consumer Behavior and the Practice of Marketing. 2nd ed. Merrill, 1980.