APA (7th ed.) Citation

Runyon, K. E. (1987). Consumer behavior and the practice of marketing (3rd ed.). Merrill.

Chicago Style (17th ed.) Citation

Runyon, Kenneth E. Consumer Behavior and the Practice of Marketing. 3rd ed. Columbus: Merrill, 1987.

MLA (9th ed.) Citation

Runyon, Kenneth E. Consumer Behavior and the Practice of Marketing. 3rd ed. Merrill, 1987.