APA (7th ed.) Citation

Runyon, K. E. (1982). The practice of marketing. C.E. Merrill.

Chicago Style (17th ed.) Citation

Runyon, Kenneth E. The Practice of Marketing. Columbus, Ohio: C.E. Merrill, 1982.

MLA (9th ed.) Citation

Runyon, Kenneth E. The Practice of Marketing. C.E. Merrill, 1982.