APA (7th ed.) Citation

McCarthy, E. J. (1981). Basic marketing: A managerial approach (7th ed.). JMC Press.

Chicago Style (17th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing: A Managerial Approach. 7th ed. Quezon City: JMC Press, 1981.

MLA (9th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing: A Managerial Approach. 7th ed. JMC Press, 1981.