APA (7th ed.) Citation

Ness, T. E., & Day, R. L. (1987). Marketing in action: A decision game (4th ed.). Irwin.

Chicago Style (17th ed.) Citation

Ness, Thomas E., and Ralph L. Day. Marketing in Action: A Decision Game. 4th ed. Homewood, Ill: Irwin, 1987.

MLA (9th ed.) Citation

Ness, Thomas E., and Ralph L. Day. Marketing in Action: A Decision Game. 4th ed. Irwin, 1987.