Edwards, C. M., & Brown, R. A. (1959). Retail advertising and sales promotion (3rd ed.). Prentice-Hall.
Style de citation Chicago (17e éd.)Edwards, Charles Mundy, et Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1959.
Style de citation MLA (9e éd.)Edwards, Charles Mundy, et Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. Prentice-Hall, 1959.
Attention : ces citations peuvent ne pas être correctes à 100%.