APA (7th ed.) Citation

Aaker, D. A., & Day, G. S. (1971). Consumerism: Search for the consumer interest. Free Press.

Chicago Style (17th ed.) Citation

Aaker, David A., and George S. Day. Consumerism: Search for the Consumer Interest. New York: Free Press, 1971.

MLA (9th ed.) Citation

Aaker, David A., and George S. Day. Consumerism: Search for the Consumer Interest. Free Press, 1971.