APA (7th ed.) Citation

Bockus, H. W. J. (1974). Advertising (2nd ed.). Macmillan.

Chicago Style (17th ed.) Citation

Bockus, H. William Jr. Advertising. 2nd ed. New York: Macmillan, 1974.

MLA (9th ed.) Citation

Bockus, H. William Jr. Advertising. 2nd ed. Macmillan, 1974.