APA način citiranja (7. izdanje)

McCarthy, E. J. (1984). Basic marketing: A managerial approach (8th ed.). Irwin.

Čikaški stil citiranja (17. izdanje)

McCarthy, Edmund Jerome. Basic Marketing: A Managerial Approach. 8th ed. Homewood, Ill: Irwin, 1984.

MLA način citiranja (9. izdanje)

McCarthy, Edmund Jerome. Basic Marketing: A Managerial Approach. 8th ed. Irwin, 1984.