Cita APA (7a ed.)

Busch, P. S. (1985). Marketing: Strategic foundation. Irwin.

Cita Chicago Style (17a ed.)

Busch, Paul S. Marketing: Strategic Foundation. Homewood, Ill: Irwin, 1985.

Cita MLA (9a ed.)

Busch, Paul S. Marketing: Strategic Foundation. Irwin, 1985.