APA (7th ed.) Citation

Buskirk, R. H. (1975). Principles of marketing (4th ed.). Phoenix Press.

Chicago Style (17th ed.) Citation

Buskirk, Richard Hobart. Principles of Marketing. 4th ed. Quezon City: Phoenix Press, 1975.

MLA (9th ed.) Citation

Buskirk, Richard Hobart. Principles of Marketing. 4th ed. Phoenix Press, 1975.