APA (7th ed.) Citation

Luick, J. F., & Ziegler, W. L. (1977). Sales promotion and modern merchandising. National Book Store.

Chicago Style (17th ed.) Citation

Luick, John F., and William Lee Ziegler. Sales Promotion and Modern Merchandising. [Manila]: National Book Store, 1977.

MLA (9th ed.) Citation

Luick, John F., and William Lee Ziegler. Sales Promotion and Modern Merchandising. National Book Store, 1977.