APA (7th ed.) Citation

Luck, D. J. (1974). Marketing research. Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David Johnston. Marketing Research. Englewood Cliffs, N. J: Prentice-Hall, 1974.

MLA (9th ed.) Citation

Luck, David Johnston. Marketing Research. Prentice-Hall, 1974.