APA (7th ed.) Citation

Wells, W., Burnett, J., & Moriarty, S. (1992). Advertising: Principles and practice (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Wells, William, John Burnett, and Sandra Moriarty. Advertising: Principles and Practice. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1992.

MLA (9th ed.) Citation

Wells, William, et al. Advertising: Principles and Practice. 2nd ed. Prentice-Hall, 1992.