Designing brand identity a complete guide to creating, building, and maintaining strong brands

Designing brand identity a complete guide to creating, building, and maintaining strong brands

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Dettagli Bibliografici
Autore principale: Wheeler, Alina
Natura: Libro
Lingua:English
Pubblicazione: Hoboken, N.J. Wiley c2003.
Soggetti:
Brand name products.
Brand name products > Marketing > Management.
Trademarks > Design.
Advertising > Brand name products.