00000cam a22000004a 4500 UP-99796217604099572 Buklod 20230503092542.0 t rm |||| ud ta 040122s2003 ohu r |||| u|eng d 0324113803 (iLib)UPD-00000241769 dcfa eng HF5821 O37 2003 O'Guinn, Thomas C Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 3rd ed. Mason,Ohio Thomson/South-Western c2003. xxxix, 773 p. col. ill. Advertising. Advertisng media planning. Allen, Chris T. Semenik, Richard J. Book FO Monograph UPD DCFA HF5821 O37 2003 Book