Jewler, A. J., & Drewniany, B. L. (2001). Creative strategy in advertising (7th ed.). Wadsworth.
Chicago Style (17th ed.) CitationJewler, A. Jerome, and Bonnie L. Drewniany. Creative Strategy in Advertising. 7th ed. Australia: Wadsworth, 2001.
MLA (9th ed.) CitationJewler, A. Jerome, and Bonnie L. Drewniany. Creative Strategy in Advertising. 7th ed. Wadsworth, 2001.
Warning: These citations may not always be 100% accurate.