TY  - BOOK
T1  - Advertising and promotion an integrated marketing communications perspective
A1  - Belch, George E. (George Eugene)
A2  - Belch, Michael A.
LA  - English
PP  - Boston
PB  - McGraw-Hill
YR  - 2001
ED  - 5th ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217604099183
OP  - 795
CN  - HF 5823 B43 2001
SN  - 0072314451
SN  - 0071203958
KW  - Advertising.
KW  - Communication in marketing.
KW  - Sales promotion.
ER  -