APA (7th ed.) Citation

Kanner, B. (1999). The 100 best tv commercials and why they worked (First Edition.). Times Books.

Chicago Style (17th ed.) Citation

Kanner, Bernice. The 100 Best Tv Commercials and Why They Worked. First Edition. New York: Times Books, 1999.

MLA (9th ed.) Citation

Kanner, Bernice. The 100 Best Tv Commercials and Why They Worked. First Edition. Times Books, 1999.

Warning: These citations may not always be 100% accurate.