APA (7th ed.) Citation

Davis, M. P. (1992). The effective use of advertising media: A practical handbook (4th ed.). Century Business.

Chicago Style (17th ed.) Citation

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Handbook. 4th ed. London: Century Business, 1992.

MLA (9th ed.) Citation

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Handbook. 4th ed. Century Business, 1992.