APA (7th ed.) Citation

Vanden Bergh, B. G., & Katz, H. (1999). Advertising principles: Choice, challenge, change. NTC Business Books.

Chicago Style (17th ed.) Citation

Vanden Bergh, Bruce G., and Helen Katz. Advertising Principles: Choice, Challenge, Change. Lincolnwood, Ill: NTC Business Books, 1999.

MLA (9th ed.) Citation

Vanden Bergh, Bruce G., and Helen Katz. Advertising Principles: Choice, Challenge, Change. NTC Business Books, 1999.