APA (7th ed.) Citation

Caples, J. (1997). Tested advertising methods (5th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Caples, John. Tested Advertising Methods. 5th ed. Englewood Cliffs, N.J: Prentice Hall, 1997.

MLA (9th ed.) Citation

Caples, John. Tested Advertising Methods. 5th ed. Prentice Hall, 1997.