00000cam a22000004a 4500 UP-99796217604083325 Buklod 20230503092542.0 m |o d | ta 080209s1996 xx a r |000 u|eng d 0803954832 (pbk. : acid-free paper) (iLib)UPD-00000240587 eng DMLUC HF 5805 F68 Fowles, Jib Advertising and popular culture Jib Fowles. Thousand Oaks, Calif. Sage Pub. c1996. xviii, 278 p. : ill. ; 24 cm. Foundations of popular culture 5 Includes bibliographical references (p. 252-265) and indexes. Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective. Advertising Social aspects United States. Popular culture United States. Foundations of popular culture ; 5. Book FO Paper UPD DCFA HF 5805 F68 UPD DMC HF 5805 F68 Book