Cita APA (7a ed.)

Jones, J. P. (1995). When ads work: New proof that advertising triggers sales. Lexington Books.

Cita Chicago Style (17a ed.)

Jones, John Philip. When Ads Work: New Proof That Advertising Triggers Sales. New York: Lexington Books, 1995.

Cita MLA (9a ed.)

Jones, John Philip. When Ads Work: New Proof That Advertising Triggers Sales. Lexington Books, 1995.